If you do not know much about it, web design can seem like a mysterious and intimidating art. Once you know the basics of good design, however, you will begin to see how easy it is to create an attractive, professional site. Use these basic techniques for a website that is attractive, easy to navigate and informative.
When doing web design, use the appropriate graphics. Remember, bitmap images can get quite large and often don’t work very well while PNG images work fine. You have two choices for your non-photographic images. An image using 256 colors or more works well as a PNG, GIF works for the others. For pictures, use JPEG images.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
To help you attract a more professional crowd to your site, make sure you design your site with no spelling errors. When designing the site, utilize a spell checker and if need to, a grammar checker. If you have a site with poor spelling and grammar, people will not want to do business with you because they will think it is unprofessional.
Publish a newsletter, to increase your likelihood of having repeat visitors. When you allow visitors to subscribe to your website’s newsletter for updates, they will be more likely to come back to your site. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Make sure to only deliver the newsletter to people who have requested it!
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.
Avoid having pop-up windows on your website. Though there are some uses for pop-ups, they are often considered an annoyance. A user who is constantly closing pop-up ads is more likely to look for information on a different site without endless nuisances.
As you can see, web design isn’t all that intimidating. As you gain knowledge, your web design skills will bring your site closer to your vision. Use what you have learned from this article to help you on your way to creating a website!